Black Friday deals drive US sales for auto makers

Black Friday deals likely helped lift US sales at most auto makers in November, as a bumper crop of old model vehicles spurred firms to offer record discounts.

But it was not enough to spare troubled Nissan from a 15.9pc decline.

Total light-vehicle sales in the country probably ran at an adjusted annualised rate of 17.5 million in November, a touch better than 17.4 million a year ago, according to a projection by LMC Automotive and JD Power. The researchers expect industry deliveries to drop to 16.8 million in 2020, from about 17.1 million this year.

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It is not just sales that rose in November. So did prices, which averaged $35,623 (€32,140), up 1.3pc from a year ago, according to TrueCar. BMW, Fiat Chrysler and Hyundai all saw gains in average transaction prices.

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To move older vehicles from dealer lots, auto makers boosted incentive spending by an estimated 12pc to $4,538 per vehicle in November, JD Power estimated.


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Irish Independent

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